YouTube Alternatives to Consider in Your Video Marketing Strategy

Due to the constantly evolving algorithms of YouTube and the sheer quantity of rivals. It’s becoming tough to set up channels on YouTube. Video is the future. By 2021, it’s estimated that 82% of the internet’s website traffic will be videos. What can a company do? Upload videos to other sites Naturally. This article will look at the top YouTube alternatives and assist you in choosing the best one for your business. check now

For this article, we’ll be focusing specifically on YouTube alternative options that can be suitable for companies. We’ll not be discussing websites like Vimeo, which are primarily communities for independent filmmakers and music video creators.

  1. IGTV

IGTV is Instagram’s answer to the need for videos that are longer. It has channels where users can upload videos longer than 60 seconds. That is the length that is allowed for an average Instagram video. Many believe that this is a strategy to compete with YouTube directly.

Many Instagram celebrities launched their channels in the course of the IGTV launch. However, you don’t need the status of an influential person to start an account. You require a smartphone with a high-quality camera and enough space to run the IGTV application.

The benefits of IGTV

IGTV provides a variety of benefits to channel creators. Here are some of the most prominent benefits:

Access to the Instagram audience Instagram currently has more than one billion users across the globe and the growth of its user base shows no sign of slowing down. If the change in the Instagram Stories app is anything to go by we can anticipate that users will be flocking to the platform by the thousands.

The potential to compete on a different platform – IGTV makes up one of the Instagram family; however, it’s a separate application, and many Instagrammers haven’t yet adopted the platform. Brands, in particular, have been slow to dive into the IGTV waters. Creating your own IGTV channel gives an access point to Instagram users without the amount of competition available on the app’s main page.

Vertical videos. As an exclusively mobile service, IGTV is built for vertical videos. This means that you can utilize your phone to record your videos, not just pictures. Also, the videos will appear better on phones, and that’s a fantastic feature when you consider that 52% of internet usage is via mobile.

The drawbacks of IGTV

Like every other social network, IGTV also comes with certain drawbacks that are specific to IGTV:

It’s not a guarantee that the feature will be successful. IGTV might have the potential to compete with Instagram to its advantage. However, it hasn’t received any attention. A lot of people haven’t had a clue about it. Yet, IGTV is barely a month old, and its lack of popularity today does not necessarily indicate its future.

No advertising: Currently, IGTV has no advertising features for companies. If you’re trying to reach the IGTV viewers, you have to produce regular content, and it must be good enough to get attention, even without advertisements. With the increased emphasis on advertising on Instagram, We suspect that this will be an unsustainable feature.

Vertical video – the vertical format could simplify the process for some creators. However, it could be difficult for other creators. Creators with an extensive collection of horizontal videos cannot move them to IGTV YouTube, and YouTubers looking to make IGTV videos will have to shoot on two devices. This might hinder creators already producing video content for different channels from bringing their portfolios to IGTV.

The verdict

The verdict isn’t yet out on IGTV; however, we believe it has a lot of potentials. If you’re interested in making vertical videos, get started with IGTV now while the competition isn’t too high.

  1. Dailymotion

Dailymotion is a reputable video streaming service that has a capacity of 112 million monthly unique users. They have a similar design to YouTube, making the browsing experience easy for those used to the more popular video-sharing website.

Users of Dailymotion can upload their videos for free. However, some limitations apply to individual videos. They are limited to 60 minutes in length, files must not exceed 2GB in size, and an upload limit of 96 each day. These restrictions won’t be a problem for the vast majority of companies.

The benefits of Dailymotion

The viewers of Dailymotion may be much fewer than YouTube’s viewers. However, the platform has certain advantages for businesses:

Fewer ads:

Dailymotion does not allow advertisements until the beginning of videos, which reduces distractions from your video.

Options for dynamic advertising – despite having the smallest number of advertisements, Dailymotion still offers several advertising options for brands, including instream ads and display advertisements.

Monetization opportunities: Dailymotion permits filmmakers and creators the chance to be Partners, which opens up monetization options and advanced analytics capabilities. Additionally, you can use the OpenVPN program to market your content directly to consumers.

The drawbacks of Dailymotion

Dailymotion is undoubtedly one of the top YouTube alternatives. However it comes with many possible drawbacks.

Viewership is smaller – The most significant disadvantage to Dailymotion is its audience is much smaller than YouTube’s. The 112 million monthly unique views might seem like a lot. However, it’s only a tiny amount of water compared to YouTube’s 1.8 billion monthly users.

Viewership from Europe If your company is located in Europe or can sell internationally.  Still when you’re looking to sell goods within North America, Dailymotion isn’t the best choice for you.

The verdict

If Dailymotion is a viable alternative for your business depends on the location of your target audience. If your customers are predominantly in Europe, Dailymotion might be the ideal substitute for YouTube. If you’re trying to attract customers from across the globe, You might want to consider using Dailymotion together with YouTube. But If you can only sell to North America, Dailymotion isn’t an ideal platform for your content.


  1. Bit.Tube

Bit. The tube is built using blockchain technology, the same technology used to create cryptocurrencies. Together with a payment system that rewards creators and regular users, it is one of the best YouTube alternatives.

Similar to IGTV, Bit. The tube hasn’t been in the news for long, and the jury is still out on its efficacy for companies, but its potential is immense. Let’s look at it in more detail:

Benefits of Bit.Tube

Bit. The tube could provide some fantastic advantages for creators:

Opportunities to earn money – Many video streaming platforms allow you to make money from your channel by displaying ads. Bitcoin, however, lets you get the amount for each minute that people watch your videos. Users can also give you money if they find your content interesting.

User-friendly Usability Bit. The tube has a format like YouTube’s, making it easy to become accustomed to. It also allows creators to upload videos straight from YouTube.

The lack of competitors – Being an early user of Bit. Tube your channel is likely to attract a substantial portion of their fans. This could be smaller than YouTube’s; however, you’ll be in the middle, waiting for newcomers should the platform take off.

The drawbacks of Bit.Tube

One of the most up-to-date YouTube options is Bit. Tube also comes with several significant disadvantages:

Earnings are made in cryptocurrency

Bit. Tube provides creators with TUBE, Bit. Tube’s cryptocurrency. That means that you must sell your TUBE when you wish to earn regular cash, and the number of your earnings is dependent on the fluctuation of cryptocurrency.

A tiny audience – The concept of Bit. The tube is a great idea and could be innovative, but they’ve got some way to go before they can compete with any streaming site listed on this list. The current trending videos receive a couple of thousand views.

The verdict

You are making specific content exclusively for Bit. The tube might not be beneficial for most companies at the moment, but the simplicity of importing YouTube videos makes it an attractive additional platform to share your videos. It’s also a good idea to investigate Bit. The tube should you be looking to enter into the cryptocurrency world.

  1. Twitch

At first glance, Twitch may seem like an odd option to add to this list. The majority of these platforms were designed to allow video sharing, similar to how YouTube does. Twitch, however, on the other is intended to allow gamers to Livestream games. It’s not the kind of place you’d typically think of as an element of your marketing plan.

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In reality, Twitch is only available for specific kinds of brands. If you’re a programmer or developer, it’s an excellent location to share behind-the-scenes content of your work, mainly when you’re working on games. Twitch is also the perfect platform to show your process of creativity if you’re an artist, musician, or any other creative professional.

What is the reason it is not on the list? Twitch boasts 140 million unique viewers every month. Twitch also has the power of the tech central Amazon to their side, causing colossal growth. While they’re not the most prominent feature, Twitch does allow you to post regular videos.