The average attention span of humans has come down to as low as 8 seconds. With this information, several businesses compete to catch the eyes of their target customers. They do not hesitate to spend tons of money on advertising and marketing. However, spending money without a solid plan is not a wise plan. One needs to figure out the right place and time to spend their budget. Further, businesses need to build a solid online presence with the increasing usage of devices. One of the most effective ways to do so is Google Ads Management.

What are Google Ads?

Google introduced Google Ads around October 2000, soon after becoming one of the top search engines. They called it Google Adwords back in the day, now known as Google Ads. It is a platform for paid advertising and is a part of the pay-per-click or pay-per-impression marketing channel. Google Ads are a means to find quality customers, drive traffic to the business’s website, increase sales, etc. The business can also work around other goals like more inquiry calls, downloads, checkouts, etc.

Google Ads allow advertisers to create and display targeted ads for their target audience browsing through mobile or PC. The Ads pop up on the search results pages when someone looks for the offerings via a Google search. These ads can also span across other platforms like, YouTube, Google Display Network, etc.

Why Use Google Ads?

It is a fact that Google is the most used search engine globally. It receives more than 5 billion search queries on average every day. Google Ads has been around for more than two decades, making it one of the most ‘seasoned’ paid advertising platforms. According to the information provided by Google, advertisers pay about $1 and make over $8 on average from these Ads. So, one would need to think multiple times before skipping on the benefits.

Apart from these advantages, another reason is a source of motivation for many businesses. Almost every company in the market exists virtually on Google. They either have a website or are actively promoting their offerings. So, if the competitors are present on this platform, why would any player not put their best foot forward? Further, organic results are hard to achieve and may not provide accurate results. So, this is yet another reason to go for Google Ads.

Tips to Ace Google Ads Management

It is natural not to achieve great results with Google Ads from the first few attempts. However, one needs to step up their game each time. So, here are some tips to help.

1. Using a planning template

One of the best practices for Google Ads Management is to use a proper planning template. It keeps the PPC, or pay-per-click campaigns, organized and helps plan things efficiently. One can also see how their ads will appear after going live. They also get the freedom to see and manage the character count, keep an eye on and edit the campaigns, everything in a single place.

2. No broad keywords

Staying on top of the keyword aspect of Google Ads is key to achieving the desired results. The best way to find what works is hit and trial. One can tweak and change things to find something that works out for them. One thing to keep in mind is to avoid using broad-term keywords. In the case of such keywords, Google can push the ads to the wrong people.

3. Review regularly

Finding what works is not enough. Google handles billions of searches every day, and people search for new things. It means things keep on changing at the backend. Keywords witness their peak, and new ones are added to the list every time a searcher enters a brand-new term. So, advertisers need to review their keywords’ performance regularly. It is crucial to see what Ads and keywords generate the most clicks.

4. No irrelevant Ads

One needs to ensure they run highly relevant Ads and display them to the right people. It will give them higher numbers or clicks than putting the ads in front of random people. According to guidelines from Google, here are some things to look out for.

  1. The headline should exactly match the keyword people search for.
  2. It should mention the solution offered. 
  3. The Ad should have a clear CTA to create urgency.
  4. Promotional offers or discounts, if any, have to be visible.

5. Keeping a high QS or Quality Score

Quality score is a quantitative measure of how relevant an ad is for the keyword an advertiser is placing a bid on. It is a way for Google to rank all the Ads bidding on the same keyword. Even with a high bid amount, the Ad may not make it to the search results page if it is not relevant.

So, using these tips, one can step forward towards having a solid online presence.

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